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Serrano’s to host 5th Annual ‘Pink Out’ in memory of Stephanie Serrano Oct. 21; specials all month

Serrano’s and Pronto by Serrano’s October specials support local breast cancer nonprofit Check for a Lump. The Queen Creek Serrano’s is one of family's most popular locations, at 22703 S. Ellsworth Road.

In honor of Breast Cancer Awareness Month, Serrano’s Mexican Restaurants and the family’s new fast-casual restaurant, Pronto by Serrano’s, are offering October specials with a portion of the proceeds benefiting local nonprofit Check for a Lump.

The Serrano family has been supporting breast cancer-related nonprofits since losing Stephanie Serrano, a restaurant co-owner at the time, to breast cancer in October 2019. The fifth annual “Pink Out” will be at all four Serrano’s restaurant locations in addition to Pronto on Saturday, Oct. 21, in memory of Stephanie, who was also a former Chandler City Councilmember.

The Queen Creek Serrano’s is one of family's most popular locations, at 22703 S. Ellsworth Road.

Anyone who wears pink into Serrano’s on Saturday, Oct. 21 will score their party a free order of pink-sprinkled buñuelos for dessert. At Pronto, they’ll be serving up free pink-fried ice cream that day. Additionally, Check for a Lump has arranged for free mobile mammography at the Chandler Serrano’s location from 7 to 11 a.m. for those without health insurance (the RV will be parked behind the restaurant). Anyone interested in booking a free mammogram can call 602-688-5232 or apply online at checkforalump.org/freemammograms.

“We all miss Stephanie and know that she would be proud of us aligning with a nonprofit like Check for a Lump to provide life-saving education and testing for breast cancer,” said Ric Serrano, CEO of Serrano’s Mexican Restaurants. “Anything we can do to help prevent other families from facing this battle is worthy of our support. We are also privileged to have the mobile mammography unit back at our Chandler location again this year.”

Check for a Lump was founded in 2009 with the simple goal of encouraging women to perform monthly breast self-exams. Their mission has since expanded to providing free breast health education, mammograms, testing and direct assistance to breast cancer patients with wigs, support and resources in Arizona.  

“We are honored and extremely grateful to the Serrano family for hosting their ‘Pink Out’ again this year in memory of Stephanie and choosing Check for a Lump as the benefiting charity. Family and community go hand in hand, and by participating in the ‘Pink Out’ fundraiser at Serrano’s and Pronto you are helping our local community in the fight against breast cancer. We couldn’t do it without all of you and the wonderful Serrano family. Stephanie’s legacy will continue to live on through all our hearts, and stomachs, with every dish served,” said Ashley Plum, executive director of Check for a Lump.

To date, the family owned and operated restaurants have donated $11,500 to local breast cancer nonprofits since 2020.