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Lennar's Premier Homes: Unique approach to building more affordable homes locally for first-time buyers

Developments are currently debuting in San Tan Valley and Florence, with more coming soon to Queen Creek.

Lennar, one of the nation’s leading homebuilders, has unveiled its Premier Homes series in the Phoenix market, opening in neighborhoods across the Valley as a solution to home affordability, including in San Tan Valley, Florence and coming soon to Queen Creek.

Last summer, when real estate and new home prices across Arizona were the fastest rising in the country, Lennar was looking for a new approach that could provide affordable homes for buyers. The result is Premier Homes – a unique collaboration between Lennar and its many business partners that creates a lower monthly payment option that allows a first-time home buyer to purchase a home rather than rent.

The partnership includes mortgage lenders, trade partners and real estate agents. By working together to find ways to cut costs and reduce expenses, Lennar is able to offer its new Premier Homes for sale at more than $100,000 less than the median home sold in Maricopa County.

Lennar is currently debuting Premier Homes in these nine communities across the Valley:

  • Bella Vista Farms in San Tan Valley.
  • Wales Ranch in San Tan Valley.
  • Magma Ranch Vistas in Florence.
  • Liberty in Phoenix near South Mountain.
  • Middle Vistas in north Phoenix.
  • Western Enclave at 91st Avenue and Indian School Road in west Phoenix.
  • Verde Trails in Tolleson.
  • Sunset Farms in Tolleson.
  • Alamar in Avondale.

The new three-bedroom, two-bath and two-car garage Premier Homes have three standardized plans to choose from ranging from 1,250 to 1,400 square feet and are offered at a price starting in the low $300,000’s.

More developments are scheduled for the future, including Harvest in Queen Creek, located at 23000 E. San Tan Blvd.

“Last year, we set out to find a solution and made an appeal to our trade partners to join us in providing more housing options for Arizonans,” said Alan Jones, Phoenix division president for Lennar.

The company's trade partners were very motivated to help create more housing options for first-time homebuyers. 

According to the Home Builders Association of Central Arizona, housing starts have seen a significant downward trend over the past year. The association reported that 7,785 permits were issued in the second half of 2022, down from 16,518 permits issued in the first half. Permits hit a low in December 2022 with just 822, followed by only 867 permits in January.

“At the time, Lennar approached us with an appeal to partner in order to provide more affordable housing, we were certainly feeling the pinch of a declining new home market,” said Dave Sherwood, chief operating officer of Younger Brothers Companies. “We were doing what we could to keep our workforce busy, but market conditions had forced us to consider other options such as a four-day work week for some divisions.”

Sherwood says when Lennar came to Younger Brothers seeking a solution, they treated them as partners in solving a problem.

“Lennar’s strategy for Premier Homes was different than all others and included an opportunity for us to provide input,” Sherwood explained. “Their plan provided a pathway for us to implement a simplified and standardized approach to build and provide our workers an even flow of work.”

Today, Younger Brothers Companies is keeping more of its employees working because of Premier Homes, added Sherwood.

Lennar and its trade partners created the standardized Premier model, which helps in building efficiency, creating less chance for errors while reducing homebuilding costs and construction time. All homes are part of Lennar’s “Everything’s Included’ program and come with upgraded standard items such as stainless steel appliances, granite countertops, oversized floor tiles, faux blinds, shaker cabinet doors, raised panel interior doors, Ring security alarm systems and are Wi-Fi enabled.

All Premier Homes are also energy efficient and Energy Star rated – meaning new homeowners will save money on lower utility bills.

“We’re grateful to all of our trade partners,” Jones said. “Without their collaboration, we wouldn’t have been able to offer the lower cost of Premier Homes and many first-time buyers in Arizona would not have the ability to afford a new home. The result is a home that realizes a 20 percent cost saving compared to another home of similar size.”

Premier Homes will account for about 20% of all Lennar homes built this year, totaling approximately 450 to 500 homes by the end of this year.

As one of the nation’s leading homebuilders celebrates 50 years of doing business in Arizona, it sees the Premier Home option continuing into the future, with the intent of keeping this a part of Lennar’s homebuilding portfolio.

Lennar just began Queen Creek sales of the Premier model option HERE.